Choose the right audience
Use the Mailchimp audience your restaurant manages. Decide how tags will describe useful groups, such as a location or a guest preference, before connecting. A recognizable naming convention makes it easier for your team to choose the correct audience when preparing a campaign.
Keep consent with the customer
Only consenting customers belong in a marketing sync. An emailed receipt or a completed order is not, by itself, permission to send promotions. Preserve existing opt-outs, and review consent status before using a newly synced segment for an announcement or offer.
Plan both subscriptions
The Taply connector is $10 per month per location and is included in Enterprise; activation is required. Your Mailchimp plan and sending charges are separate. Bring the audience name, location list and account owner to your setup conversation, without sharing a password in the inquiry.