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A practical guide to retail KPIs

Eight useful measures, clear calculation examples and a checklist for your next business review.

A woman reviews receipts and calculates expenses at a desk with a pink calculator.
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INSIDE THE GUIDE

Everything you need to prepare.

Choose the measures that answer your current question. Record definitions and sources before comparing results.

  • Agree the definitions before the targets
  • Net merchandise sales
  • Average transaction value and units per transaction
  • Merchandise return value rate
  • Sell-through and weeks of stock cover
  • Gross margin and purchase conversion
  • Give the weekly review one owner and one action

10 practical checks, space for your notes and a clear next step for your team.

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TAKE A CLOSER LOOK

Eight retail measures that lead to a better question

Define your numbers, keep the comparison consistent and turn a weekly review into one practical next step.

Read the companion article

More resources for your next step